TARIFFS, SENTIMENT AND THE WAY FORWARD IN A WORLD OF DISRUPTION 

A Kantar Consumer Sentiment Barometer

” Resolute brands with a meaningful story and the courage to invest behind a compelling, differentiated value proposition will resonate powerfully as the best choice and the least risk in this moment of resurging uncertainty “

J. WALKER SMITH, – Global Knowledge Lead, Kantar

When ‘enshitification’ was announced as the Macquarie Dictionary word of the year in 2024, it wasn’t hard to figure out that Australians were feeling a little over it.

Add tariffs to an already tumultuous world and it’s important to understand public sentiment and how this is impacting people’s behaviour, what’s changing, what’s staying the same and where opportunity lies.

And whilst Australia is only a bit part player in the tariff theatre, it’s one more thing to think about in a poly-crisis world.

 Please connect with your Kantar account lead to discuss how we can help you to grow your brand during these turbulent times.

Kantar’s scenario planning and tariff impact forecasting solutions help you navigate the uncertainty with always-on insight that is data agnostic, customer focused with local and global coverage. It doesn’t just give you analysis output, it is explanatory, prescriptive and predictive to guide your business planning.