The Kantar Advertising Effectiveness Awards Australia are part of a global awards program recognising the most effective advertising across markets worldwide. Grounded in consumer data with winning campaigns assessed using Kantar’s proprietary creative effectiveness and media measurement systems to evaluate how well content drives short-term sales potential while building enduring brand equity, ensuring winners excel creatively and commercially, the winners prove that when creative and media decisions work together, brands can deliver greater impact.

The advertising Australians chose to remember and reward revealed by Kantar

Beyond fame and frequency, Australia’s most effective advertising judged by consumers showcases the creativity of Volkswagen Australia, Penfolds Grange, Cadbury, Uber Eats, ING and L’Oréal

30 April 2026, Sydney: Australians have made their call on what great advertising really looks like, as the winners of the Kantar Advertising Effectiveness Awards Australia 2026 are revealed today at a special event at Sydney’s Museum of Contemporary Art. From Volkswagen Australia, Penfolds Grange and Cadbury, to Uber Eats, ING and L’Oréal, these are the campaigns that didn’t just show up in 2025. They cut through, connected and delivered real commercial returns in a year defined by content overload and fragile consumer confidence.

The Awards recognise advertising that works because consumers say it works. Judged through lived experience rather than industry consensus, the winning campaigns delivered the rare combination of creative cut‑through, media precision and sustained brand and sales impact at a time when attention was abundant, but meaning was not.

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Discover the 2026 Australian winners

KANTAR ADVERTISING EFFECTIVENESS AWARDS AUSTRALIA 2026 – WINNERS

KANTAR ADVERTISING EFFECTIVENESS AWARDS AUSTRALIA 2026 – FINALISTS