As​ we continue to navigate turbulence, tariffs, stagflation, cost-of-living challenges and cautious consumers – and one where AI has become the organisational imperative du jour, Australian brands are becoming more homogenous, making it hard to drive long-term profitable growth.

While Australian marketers understand the value of brand in marketing, Kantar BrandZ data reveals that the value of Australian brands is falling behind global brands. The imperative here at Kantar is to stimulate marketers with powerful evidence-based insights to inspire you to be bold to be different in an increasingly disrupted world.