Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Aust...
Australia’s finance industry is undergoing its biggest shake-up since the GFC. Increasing job insecurity, costs of living and divorce rates plus the gender pay gap and super disparity are placing additional pressures on financial decisions. Our research reveals that Australian financial services brands that skew male tend to underperform – and are less likely to grow – with the cost of lost consumers $5.4 million per annum. Our range of customised research solutions for finance integrate brand planning and market analysis with in-depth CX insights to identify the most exciting opportunities for technology-led innovation, and solutions to protect and grow market share.
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