There is no opportunity for growth and value bigger than sustainability. A number of marketplace dynamics are coming together that make sustainability the business imperative of the future – but the business challenge of sustainable transformation is its complexity. Getting comfortable with sustainability requires mastering six key imperatives. But there is a structure to these decisions. They provide a systemic way to forge a path to get through the thicket of challenges presented by sustainability, ultimately to find a clearing of opportunity in which sustainable advantage is stronger and more profitable.
Kantar’s Sustainable Transformation Practice delivers a powerful combination of commercial and academic expertise across the private and public sectors to implement this framework for clients.