Across the planet, consumers will not be leading the change when it comes to sustainability: they expect businesses and brands to take leadership. To overcome barriers and drive adoption, companies must make it easy for consumers to choose sustainable products or services, whilst also making it a meaningful and rewarding choice.
Sustainability is increasingly front and centre for the growth strategies of FMCG brands, manufacturers and retailers. 22% of global consumers are the most environmentally conscious (Eco Actives). How do you connect with this group and continue to win with all shoppers?