15
Mar
CMO: Kantar Marketplace launches
A new on-demand research and insights store from Kantar has launched in Australia. // Read the artic...
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21Feb
Forbes: What marketers want to hear from voice tech and smart speakers
“Transactional marketing via search and shopping will certainly be a primary use,” says Jane Ostler,...
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01Feb
B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost ...
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30Jan
CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
Failure to target and portray women effectively impacts campaign effectiveness significantly, accord...
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30Jan
Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle...
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29Jan
Marketing: Kantar study finds marketers and consumers split on gender stereotypes
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the...
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20Jan
Which-50: Premium non-skippable video offers brands stronger messaging opportunities: Report
Digital video advertising delivers strong brand awareness in both premium and user generated content...
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17Jan
CMO Analysis: Gillette’s latest ad only proves why brands standing for positive change is vital
“People are more likely to engage with brands which stand for something and reflect the cultur...
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14Jan
B&T: Premium non-skippable ad environments yield stronger brand awareness
A new GroupM Study with Kantar has found digital video advertising delivers strong brand awareness f...
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13Dec
The Fiji Times: 15pc rise in cruise earnings for Fiji
The IFC, a member of the World Bank Group, is partnering with the Ministry of Industry, Trade and To...