Media+BOSS

Brand Optimising Simulator Software

Forecast brand impact across multiple measures

Media+BOSS is an Australian-first brand optimising simulator software automating paid media planning – exclusive to Kantar. This leading platform enables brands and media agencies to:

  • access to 30,000+ cross media respondents
  • evaluate likely uplift in brand awareness, image and consideration through analysis of past media campaigns of chosen market segment
  • simulate varying media spends and allocations
  • forecast brand impact across multiple brand measures.

Share of spend vs. share of impact per channel

 

Understanding if the return on brand is greater than the investment behind

TV spend simulation

 

Understanding the brand impact performance given by the different spend scenarios

Impact per $ spent

 

Understanding channel ROI