Finding Financial Freedom

Unlocking Australia’s Mental Wealth

The imperative is clear – to help every Australian to unlock and build their long-term, sustainable mental wealth.

Against the pandemic backdrop of soaring inflation, rising cost of living, and the new government’s proposed ‘wellbeing’ budget, we know that wealth determines health more than ever before. And achieving financial autonomy has never been more complex. But it is a social and commercial imperative. Finance goals and life goals are strongly interlinked when it comes to seeking financial autonomy. As more and more Australians reassess their lives, our latest research clearly reveals the gap between knowledge and decisions.


Australians are open to a conversation about financial independence, but don’t know where or how to start. And the language is changing. We know Australians are looking for leadership in financial services and for messages that are emotionally positive and uplifting in tone. They are looking for brands to leave them feeling confident and inspired to unlock their mental wealth and financial sustainability. It’s the conversation we must all have. And it can’t wait.

Join our Kantar experts for the latest in our Finding Financial Freedom series

Date | Wednesday, 21st September 2022

Time | 9.30-10.30am AEST


Jonathan Sinton

Chief Commercial Officer

Anagha Kanhere

Senior Director

Ryan France

Head of Brand Strategy