2024
2023
Helping Australians navigate the tipping point in achieving mental wealth and financial sustainability
Brand new 2023 insights available now
In our third Finding Financial Freedom state-of-the-nation, two in five Australians tell us that their financial situation is worse than in 2022, and a staggering three-quarters are not optimistic about their financial future. This crush on Australia’s ‘mental wealth’ – self-esteem and the balance of a person’s confidence, resilience and understanding of how to create a sustainable financial future – is not only setting us up for potentially devastating consequences, but also shaping how we interact with financial products and services, how we respond to communications or advertising, and the type of customer experiences that motivates us to engage with a financial brand.
Australians continue to seek leadership in financial sustainability and messages that are emotionally positive and uplifting in tone. They are looking for brands to leave them feeling confident and inspired, and they want support to unlock and grow their mental wealth and financial capability. Will your brand take on the challenge of supporting the social and commercial imperative of Australia’s quest for finding financial freedom?
Help Australians on the path to finding financial freedom today
Speak to your Kantar representative about the following offers:
2022
The imperative is clear – to help every Australian to unlock and build their long-term, sustainable mental wealth.
Against the pandemic backdrop of soaring inflation, rising cost of living, and the new government’s proposed ‘wellbeing’ budget, we know that wealth determines health more than ever before. And achieving financial autonomy has never been more complex. But it is a social and commercial imperative. Finance goals and life goals are strongly interlinked when it comes to seeking financial autonomy. As more and more Australians reassess their lives, our latest research clearly reveals the gap between knowledge and decisions.
Australians are open to a conversation about financial independence, but don’t know where or how to start. And the language is changing. We know Australians are looking for leadership in financial services and for messages that are emotionally positive and uplifting in tone. They are looking for brands to leave them feeling confident and inspired to unlock their mental wealth and financial sustainability. It’s the conversation we must all have. And it can’t wait.
Finding Financial Freedom highlights with Carolyn Reid – 2022
Discover the state of finance for Australian women
Presenting exclusive research insights for Women in Banking and Finance (WiBF), our Head of Qualitative Carolyn Reid reveals an unparalleled state of the nation regarding Australian women and finance. This is some of the richest data of the Australian story through COVID-19 and beyond. Prepare for a big wake-up call and get ready for a new future of finance.
Mumbrella Finance Marketing Week – with Carolyn Reid and Ryan France
Presenting exclusive research for Mumbrella Finance Marketing Week, Kantar’s head of qualitative Carolyn Reid and head of brand strategy Ryan France offer an unparalleled state of the nation regarding Australian women and finance. They’ll share a first-look deep dive into the implications of the current crisis, an indication of the direction for financial services brands, and actionable insights to help your brand play a valuable role in the financial wellbeing and self-esteem of Australian women.
2021
Highlights Video
Event Video
