Strategy development
A clear articulation of the intersection between business and consumer tensions is a good place to start strategy development, because getting innovation right starts with a strong strategy.
We help you identify where to play and how to win.
Usage and attitude (5Ws) – identifying segments and typologies to target
Category needs segmentation – identifying the needs that drive choice
AI unstructured data segmentation – Using artificial intelligence to identify needs, occasions, moments and typographies in billions of data sets available from unstructured social and CRM data
Offer development
Successful ideas are anchored in consumer understanding of the usage requirements and category tensions.
We help create, screen and test winning ideas.
Ideas – generate high potential ideas that deliver to targeted innovation platforms
Proposition/Concept – build and optimise concepts, including mainstream and disruptive concepts
Product – ensure the product, final bundle and marketing plan are ready for launch
Packaging – develop and optimise packaging to convey consumers desired usage experience
Portfolio development
To keep pace with changing consumer and retail environments, businesses need to constantly optimise their portfolio and offer.
Choice modelling – maximise the competitiveness of products, portfolios and prices with what-if market simulations that predict the impact of future scenarios on volume, revenue and profit
Nikki Davey