Offer Development

Successful innovation is more than just creating products and services. It’s about delivering memorable and differentiating experiences that are anchored in a deep understanding of people, and the tensions and needs they have in specific moments. To grow, brands need to innovate to deliver new and relevant experiences that add value to people’s lives. We help you innovate for success throughout the innovation process with an extensively validated portfolio of solutions, apply the latest thinking in behavioural economics and cognitive science, and use technology like virtual reality, wearable cameras and video to get closer to the moments that matter.

Ideas

Generate high potential ideas that deliver to targeted innovation platforms

// Supergroups

// Crowdsourcing

// Idea Evaluate

Packaging

Proposition

Build and optimise concepts, including both mainstream and disruptive propositions

// Value Manager ISBC Concept Builder

// Concept eValuate

// IdeaStock

Product

Ensure the product, final bundle and marketing plan are ready for launch

// Product Express

// Product eValuate

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