The role of brands is changing. Consumers now demand their brands deliver a positive impact in their lives and the world they live in. Brands recognised for high commitment to purpose have grown brand value twice the average with +212% brand growth. As we embark on a...
Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP in December. // Read the article...
Kantar, the world’s leading research and consulting company, today announced a number of steps to increase its ability to “understand people and inspire growth” for its clients in Australia. // Read the article...
Following its acquisition of WPP AUNZ's Data Investment Management (DIM) division, Kantar has announced a number of steps which it says will help drive growth for its clients in Australia, including the retirement of the Colmar Brunton brand in the country. // Read the article...
Kantar, the world’s leading research and consulting company, today announced a number of steps to increase its ability to “understand people and inspire growth” for its clients in Australia. These steps follow Kantar’s acquisition of WPPAUNZ’s Data Investment Management division as part of its December 2019...
Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service....
Published on the eve of International Women’s Day 2019, Kantar's Amy Fridlund said Australian brands are still disproportionately out of touch when it comes to gender in this, Marketing Magazine's #5 most-read opinion article for 2019. // Read the article...
The deluge of digital touchpoints will make it more difficult to connect with consumers in a new era of data and privacy, according to analysis by Kantar. Kantar’s 2020 Media Trends and Predictions Report reveals five key trends for Australian marketers in 2020. // Read the...
As ad spend on social and tech platforms continues to grow in 2020; technology innovations will drive a renaissance in real-world engagement, and new and evolving media channels will create marketing opportunities. Yet, the deluge of digital touchpoints will make it more difficult to connect...