News Digital Networks Australia (News DNA) has released findings that focus on the influence of native content. The Emotional Impact of Branded Content, a study commissioned by News DNA and conducted by Kantar, examines the emotional impact of branded content experiences, by using the latest technologies...
News Digital Networks Australia (News DNA) today released findings from The Emotional Impact of Branded Content, a study exploring the influence of native content. Commissioned by News DNA and conducted by independent research agency Kantar using Kantar’s global creative development Link framework, their proprietary brand lift...
Recent work and analysis from Kantar Australia identified that financial services providers are not fulfilling their full potential with women, writes James Brown in this guest post for Spark Green. // Read the article // Learn more about Winning With Women...
Amazon has become the world’s most valuable brand, according to the 2019 BrandZTMTop 100 Most Valuable Global Brands ranking released today by WPP and Kantar at the New York Stock Exchange. Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and...
Kantar Australia’s Head of CX Jake Pilgrim discusses how to achieve effective CX strategies beyond just having the technology. Find out more about great Customer Experience...
This year's IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia's Video Council Members was a box office hit. Sam Walters, Head of Creative Development at Kantar, started the event with an incredibly engaging presentation covering the important topic of 'Creative Cut Through'. This session...
In Australia, Kantar has promoted Leigh Mander and Jacqui Brandt to MD roles, leading the Sydney and Melbourne offices respectively. Meanwhile, Jonathan Sinton has been promoted to the role of Chief Commercial Officer and James Brown moves into the newly created position of National Head...
Kantar’s Insights Division are proud to announce four senior promotions in the Australia business strengthening the company’s leadership. // Read the article...
Kantar Australia has strengthened its leadership team with several new appointments across its insights division. // Read the article...
Kantar’s Insights Division are proud to announce four senior promotions in the Australia business strengthening the company’s leadership. Leigh Mander and Jacqui Brandt have both been promoted to Managing Director. Both highly experienced leaders, Leigh and Jacqui are now accountable for the commercial success and strategy...