Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service....
Published on the eve of International Women’s Day 2019, Kantar's Amy Fridlund said Australian brands are still disproportionately out of touch when it comes to gender in this, Marketing Magazine's #5 most-read opinion article for 2019. // Read the article...
The deluge of digital touchpoints will make it more difficult to connect with consumers in a new era of data and privacy, according to analysis by Kantar. Kantar’s 2020 Media Trends and Predictions Report reveals five key trends for Australian marketers in 2020. // Read the...
As ad spend on social and tech platforms continues to grow in 2020; technology innovations will drive a renaissance in real-world engagement, and new and evolving media channels will create marketing opportunities. Yet, the deluge of digital touchpoints will make it more difficult to connect...
Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for....
An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling. This article includes discussion about how News Corp and its measurement...
"Zero-based budgeting can give marketers the tools to be more commercially driven and reallocate spend in dynamic new ways. But could it also make us more short-term thinkers?" CMO's Nadia Cameron discusses and talks to Kantar Australia Head of Media and Digital, Mark Henning. // Read...
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released by Kantar at IAB Australia’s MeasureUp conference. // Read the article...
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report. The most successful digital brand campaigns deliver a brand impact of 3.5 times that of other campaigns. // Read the article...