Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the largest 100% customer-centric global brand equity platform that measures the contribution of the brand that is validated to in market sales. Jarrod reveals what Aussie brands can learn to help in...
CMO asks the experts what they think of Amazon Advertising's launch in Australia - including Kantar's Head of Media and Digital Mark Henning, who says: "Amazon’s ability to link advertising and sales almost immediately gives it a point of difference in the local market other players...
Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measurement holds and what this means for campaign optimisation. Gai brings insights built from over 20 years in the media industry in consumer behavioural research, audience measurement, data analytics, market revenue analysis,...
Bringing UK and APAC experience in CX across telco, B2B, aviation, healthcare and insurance, Kantar Australia is delighted to announce the appointment of Jake Pilgrim as Head of CX. // Read the article...
In this guest post, Nikki Davey from Kantar discusses why your attitude towards innovation can make or break successful growth. "I read this B&T article discussing the 2019 Ricoh Workplace Innovation Index study with both interest and alarm. The study reveals three-quarters of Australian firms admit...
In this era of fake news and low levels of trusts, kantar’s global head of brand Sarah King reveals the three i’s of trust and what brands can do to regain the trust of their consumers. Find out about how we can help you with your...
A new on-demand research and insights store from Kantar has launched in Australia. // Read the article...
On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out of touch when it comes to gender, says Amy 'Fritz' Fridlund in this exclusive for Marketing magazine. // Read the article...
Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems operating in the brain functions and reveals why understanding and utilising the tools of neuroscience is so powerful when it comes to marketing effectiveness. Find out about how neuroscience can help your brand. Haydn...
Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. As Plato said, “Human behaviour flows from three main sources: desire, emotion and knowledge” – and when it comes...