As Aussies take a breath with the easing of lockdown restrictions, 7 in 10 remain very concerned about economic shocks. Two-thirds are now paying closer attention to pricing and expect a commitment to provenance and local manufacturing, according to the latest domestic Kantar COVID-19 Barometer...
Australians, after an initial rush to fill the pantry, now seek homegrown products offering value as they emerge from lockdown. Two-thirds are now paying closer attention to pricing and to Australian made goods, according to the latest domestic Kantar COVID-19 Barometer survey conducted April 23-28. // Read...
Pricing and provenance fundamental to connecting with consumers in next phase of pandemic Sydney: 21 May 2020: As Aussies take a breath with the easing of lockdown restrictions, 7 in 10 remain very concerned about economic shocks. Two-thirds are now paying closer attention to pricing and...
Life under lockdown is changing what we do, how we feel and the role of brands in our lives. New Kantar COVID-19 Barometer research from 23-28 April highlights the increased importance of brands understanding the role they can play to reframe their relevance with Australians. //...
More than 90% of Australians are to some extent worried about a second wave of Covid-19 infection, as they continue to wrap their head around an entirely new lifestyle. This is according to research conducted by insights and data consultancy Kantar. // Read the article ...
As Australia’s flattening curve lends hope to easing coronavirus restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to learn how to reframe their relevance as we...
"Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands have demonstrated their value as a trusted partner that drives business impacts for Australian brands," writes Peter Miller, the CEO of NewsMediaWorks in AdNews with references to Kantar's COVID-19 Barometer studies in Australia. "...
Sydney: May 6, 2020: Life under lockdown is changing what we do, how we feel and the role of brands in our lives. New Kantar COVID-19 Barometer research from 23-28 April highlights the increased importance of brands understanding the role they can play to reframe...
By Carolyn Reid, Executive Director – Qualitative, Kantar Australia As our flattening curve lends hope to easing coronavirus restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to...
Following the arrival of the COVID-19 health crisis and subsequent economic downturn, a number of IAB member organisations have quickly responded by conducting consumer research studies and mining their own data sources to provide insight and guidance for marketers and brands. While each organisation has focused...