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Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams

Posted at h in Bite Size Insights, Media & Digital
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Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for....

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CMO: The art and science behind 7-Eleven’s coffee cup recycling program

Posted at h in Media & Digital, Talk
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An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling. This article includes discussion about how News Corp and its measurement...

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CMO: Zeroed in on growth – the impact of zero-based budgeting

Posted at h in Media & Digital, Talk
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"Zero-based budgeting can give marketers the tools to be more commercially driven and reallocate spend in dynamic new ways. But could it also make us more short-term thinkers?" CMO's Nadia Cameron discusses and talks to Kantar Australia Head of Media and Digital, Mark Henning. // Read...

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AdNews: The brand building impact of digital advertising has been underestimated

Posted at h in Media & Digital, Talk
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Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released by Kantar at IAB Australia’s MeasureUp conference. // Read the article...

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CMO: Research finds brand building impact of digital advertising underestimated

Posted at h in Media & Digital, Talk
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Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report. The most successful digital brand campaigns deliver a brand impact of 3.5 times that of other campaigns. // Read the article...

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B&T: Digital campaigns on par with offline when it comes to brand impact

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Digital channels are effective at delivering brand impact and more cost-efficient than most offline channels, according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference. // Read the article...

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Episode # 20 – Optimising touchpoints in financial services with Helen Kerr

Posted at h in Bite Size Insights, Financial Services
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Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Australian retail banking touchpoints. She reveals those touchpoints that are reaching existing customers and those that can impact potential customers and how that fits into the current Australian banking climate....

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IAB: New research finds brand building impact of digital advertising has been underestimated

Posted at h in Media & Digital, Talk
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Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian-first report released today by Kantar at IAB Australia’s MeasureUp conference. The report, The Digital Brand Effect, found that the long term retained brand impacts for...

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Episode # 19 – How brands can meaningfully connect with consumers with Gareth O’Neill

Posted at h in Bite Size Insights, Brand
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Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth....

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Marketing – Winning retail in a post-trust era: the economic climate crush

Posted at h in Brand, BrandZ, Retail, Think
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Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in businesses is dangerously low. James Brown says brands must double down on experience and purpose. // Read the article...

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