So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this exclusive article for marketing magazine, there’s much more to CX than purchasing a platform to convince the higher ups that it’s worth the investment. // Read the article // Discover our...
Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Brian Walker-Catchpole on the power of consumer connection through marketing touchpoints. Based New York City, Niels holds a PhD in marketing performance management and brings a world of experience working with...
CMO asked the experts if event sponsorship is still relevant to marketing strategy - including Kantar Australia's Head of Brand Ryan France. // Read the article...
"If you’ve been around the marketing traps for the last year, you may have heard of ‘Zero Party Data’. However, you may be unclear as to what it actually is. It is a fancy way of saying first-party data? Is it is different kind of...
Kantar Australia is launching a dedicated analytics practice, focussed on helping Australian clients solve complex business problems using a range of data sources. // Read the article...
Kantar Australia is extending its analytics and business intelligence with the launch of a dedicated practice and hiring new staff. // Read the article...
Kantar has launched a dedicated analytics practice in Australia, to help local clients solve business problems using a range of data sources. // Read the article...
Kantar Australia is extending its market leadership in analytics and business intelligence with the launch of a dedicated analytics practice. The expert analytics team are focussed on helping Australian clients solve complex business problems using a range of data sources. // Read the article...
Kantar Australia is extending its market leadership in analytics and business intelligence with the launch of a dedicated analytics practice. // Read the article...
Kantar Australia is extending its market leadership in analytics and business intelligence with the launch of a dedicated analytics practice. The expert analytics team are focussed on helping Australian clients solve complex business problems using a range of data sources. To support this launch, Kantar are...