Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for....
An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling. This article includes discussion about how News Corp and its measurement...
"Zero-based budgeting can give marketers the tools to be more commercially driven and reallocate spend in dynamic new ways. But could it also make us more short-term thinkers?" CMO's Nadia Cameron discusses and talks to Kantar Australia Head of Media and Digital, Mark Henning. // Read...
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released by Kantar at IAB Australia’s MeasureUp conference. // Read the article...
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report. The most successful digital brand campaigns deliver a brand impact of 3.5 times that of other campaigns. // Read the article...
Digital channels are effective at delivering brand impact and more cost-efficient than most offline channels, according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference. // Read the article...
Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Australian retail banking touchpoints. She reveals those touchpoints that are reaching existing customers and those that can impact potential customers and how that fits into the current Australian banking climate....
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian-first report released today by Kantar at IAB Australia’s MeasureUp conference. The report, The Digital Brand Effect, found that the long term retained brand impacts for...
Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth....
Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in businesses is dangerously low. James Brown says brands must double down on experience and purpose. // Read the article...